Tinashe’s done waiting. Photo: Michael Thad Carter/Vulture
For too many pop stars in the making, there’s a tiresome rigamarole to putting out new music: Suits at the label have to be convinced it’ll sell (or, since it’s 2017, stream), it has to either be launched like a sneak attack or rolled out with the marketing scheme du jour, and then put in the hands of the Twitter jury for the rendering of a final verdict. No one knows this better that Tinashe, who spent the whole of 2016 coming up with reasons why her sophomore album Joyride had
source http://www.omnipopmag.com/2017/03/16/tinashe-switches-lanes-with-her-new-pop-single-lsquoflamersquo/
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