“Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but perhaps the biggest mistake an entrepreneur can make is having a poorly defined brand identity. And yet, it happens all the time.
Why is this such a big deal? Think about when you go to a job interview, you will probably dress a certain way, highlight key experience or maybe even modulate your voice to be different than it would be in casual conversation. Essentially, you’ve
source http://www.omnipopmag.com/2017/03/17/5-tips-for-building-a-strong-brand-identity/
No comments:
Post a Comment