You could be the most incredible writer in the world, but that enviable talent won’t do much for you as a businessperson if you’re not turning your site traffic into conversions.
Related: 5 Copywriting Hacks Designed to Give Your Business a Boost
Conversions, of course, require knowing exactly how to transform a lead into a sale. And, regardless of what it is you’re selling — be it software, or downloads or online courses — the value of your copy will depend completely on the success of your content marketing strategy.
Simply improving that copy and using correct testing and targeting methods can be enough to boost
source http://www.omnipopmag.com/2017/03/17/6-steps-to-writing-copy-that-actually-converts/
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