Thursday, March 16, 2017

Stop Targeting 'Millennials' — They're Not a Single Demographic

I recently received an email from a consulting company that helps businesses recruit millennials. It said something like, “Do you know the largest span of the workforce — one in three — are millennials?”

Related: How to Motivate Millennials, By Millennials

I did know that, actually, and the response I wanted to give was, and is: “Are you seriously telling me you have a silver-bullet strategy that you can use to catch the attention of one-third of the country?”

According to Neil Howe and William Strauss, the researchers who originally coined the term “millennials,” this generation spans birth years 1982



source http://www.omnipopmag.com/2017/03/16/stop-targeting-039millennials039-they039re-not-a-single-demographic/

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