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Professionals today know that to influence, inspire and impact their target audiences, they must manage the way they are perceived in person and online. Directing the perception you want others to have of you was once seen as “spin” or market manipulation, but today, it’s seen as good career hygiene.
Impression management is not about being false or misleading, but rather being mindful and intentional about how you present yourself, express your
source http://www.omnipopmag.com/2017/03/17/sharing-fake-news-can-hurt-your-reputation/
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