NEW YORK–(BUSINESS WIRE)–A new survey released today by International Council of Shopping Centers (ICSC) shows that consumers welcome technology that provides access and ease to the shopping experience. The ICSC Retail Technology Survey reveals that consumers of all ages are seeking an integration of technology and shopping. With the right mobile and digital platforms, retailers can draw customers into their store for experience and purchasing.
“Consumers are the drivers of demand, and they’ve made it clear they want more technology integrated into their shopping experience,” said Tom McGee, President and CEO of ICSC. “Our study shows that
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source http://www.omnipopmag.com/2017/03/13/icsc-survey-technology-and-personalization-drive-the-retail-experience/
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