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Before customers buy your idea over (or in addition to) another company’s, you must show them why your product or service is different and/or better. If you can show why you’re unique, you’ll attract just the right customers who are perfect for your business. They are the clients who will buy from you time and again, and continually refer you to their friends.
This point of difference between you and your competition is called
source http://www.omnipopmag.com/2017/03/13/5-proven-strategies-to-break-out-with-your-new-business/
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