True&Co., an e-commerce company founded with the mission of disrupting the lingerie industry by creating a new business model for selling bras and other undergarments, has been sold. Phillips Van Heusen (PVH), owner of Calvin Klein, Tommy Hilfiger and Izod, among other iconic brands, has acquired the startup and plans to use it to move deeper into online sales and big data analytics connected to that.
Terms of the deal were not disclosed, but an industry source claims it was a firesale, with investors getting some but not all of their money back. True&Co had raised just under $13 million from a strong list
Keep reading this article on Feedburner-Tech Crunch
source http://www.omnipopmag.com/2017/03/16/bra-startup-trueco-sold-to-calvin-klein-owner-pvh/
No comments:
Post a Comment