The growing fitness boutique industry sees inefficiencies when there are empty spots in a workout class. Studios often have to pay the yoga teacher the same whether there are five people or 15 who attend a session.
Several startups have tried to solve this problem, by offering discounted passes to meet demand. ClassPass gained early traction with consumers, but San Francisco-based Zenrez says that they have a better business model because it focuses on the needs of studios.
And they’re announcing $6 million in Series A funding from ARTIS Ventures, Precursor Ventures, Transmedia Capital and more. We reported on their seed round last summer.
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source http://www.omnipopmag.com/2017/03/02/zenrez-raises-another-6-million-to-take-on-classpass/
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