How to Create Company Culture and Communicate Your 'Why' Throughout

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This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.

In this Dynamic Communication interview, author Jill Schiefelbein chats with Adam Elsesser, CEO of Penumbra, who gives a tip that can help you lead your business. Perfect for entrepreneurs, small businesses, managers, leaders, mid-level managers, c-suite executives and more.

How do

source http://www.omnipopmag.com/2017/03/06/how-to-create-company-culture-and-communicate-your-039why039-throughout/