Natural disasters will definitely have an impact on your direct mail campaign. You will likely see a severely lowered response rate which could cost you thousands of dollars. While predicting the weather is impossible, there still may be time to stop your mail from entering the disaster zone where it could be lost forever.
All marketing campaigns face the risk of weather or natural disasters impacting their execution. With direct mail, bad weather can really slow down the delivery. In some cases, a Post Office will actually close. If there is a serious storm or flooding, it could take a
source http://www.omnipopmag.com/2017/03/02/how-to-avoid-mailing-to-a-disaster-area/
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