Tuesday, March 7, 2017

After Winning Best Picture, Moonlight Gets a Well Deserved Post-Oscars Box Office Bump

Photo: A24

A week after winning three Oscars, Moonlight has had its biggest weekend yet. Buoyed by its Best Picture win and the requisite post-Oscar-win expansion in theaters, Barry Jenkins’s drama has now grossed over $25 million total. Though Moonlight is the second-lowest-grossing Best Picture winner in Academy history (behind The Hurt Locker), its success is impressive: Its post-Oscars influx (it grossed $2.3 million over the weekend) is more than last year’s winner Spotlight, and it’s had greater box-office returns than other independent features with black casts. Moonlight’s success is also substantial for A24, the young studio building



source http://www.omnipopmag.com/2017/03/07/after-winning-best-picture-moonlight-gets-a-well-deserved-post-oscars-box-office-bump/

No comments:

Post a Comment