Tuesday, October 31, 2017

Under Armour’s Serious Sales Dip Is Making It, Like, Realize Stuff

This article was originally published on fahionista.

It wasn’t too long ago that many analysts saw Under Armour as being the dark horse of the activewear arms race. Though founded in 1996, the Baltimore-based wunderkind began an aggressive expansion in 2014, readied with a star-studded, surely not inexpensive roster of contracted talent that ranged …

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