Your customer’s online journey is only part of the story

article was originally published on TechCrunch.

 For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them. Today’s marketing software is bringing that idea closer to reality. But technology is only part of the brand-consumer… Read More

article was published on here.

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